TikTok is introducing a new feature that permits them to cut down on the amount of AI-created content appearing in their timelines. This step comes as the company disclosed that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global rollout. This shift comes amid a rise in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately a tenth of the most rapidly expanding channels on a popular video site primarily display AI-generated videos. A large amount of this content is classified as mass-produced AI material, a term for inferior, factory-style content that is frequently nonsensical or surreal.
Our research shows that many people appreciate content made with AI tools, from digital art to science explainers, and we intend to offer the community the ability to adjust the amount of that, according to their own preferences,” said a platform representative.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its service identified as artificially created. Overall, more than 100 million videos are uploaded to the platform daily, making AI content a minor percentage of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the level of artificial media they see by accessing the topic control setting in the app and choosing “AI-generated content”. Additional categories that currently be controlled under the filter include news, style, beauty, and choreography.
Platform Guidelines
The platform’s policies oblige creators to identify convincing artificially created content, and it prohibits harmful AI impersonations of public figures or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.
In addition, the platform will now add an “AI-made” tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting content made by AI. This measure is designed to stop users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is furthermore launching a $2 million AI literacy fund for experts and organizations to develop informative material about responsible artificial intelligence. This project will support charitable organizations focused on training computer science.
Moderation Strategy
The video-sharing app has defended its content review process, following debate over intentions to make redundant a large number of safety staff in Britain. TikTok is expected to reduce hundreds of positions in its trust and safety division in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content before it gets reviewed by humans. TikTok stated a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
